WEBER GRILLS
“DISCOVER WHAT’S POSSIBLE”
As a septuagenarian legacy brand, Weber had a reputation for being “your dad’s grill.”
To ignite a resurgence, we partnered with a few creative icons – Rebirth Brass Band, Chef Sohla El-Waylly + filmmaker / surfer Chris Malloy – to modernize the brand + invite the next generation of millennial grillers into the Weber family.
Weber’s first-ever US brand campaign helped achieve the company’s best sales year on record + propelled the brand to go public in 2021.
Directed by Britton Caillouette
Created at former agency, Mekanism