AMAZON
“PRIME DAY SHOW”
Amazon Prime was holding the first remote concert where people could watch from anywhere. They needed to hype up brand the experience + get the word out.
We replicated the excitement of a live show + made it virtual: the design was inspired by traditional concert merch + a Times Square countdown stoked excitement for the event to a mass audience. Though the show was virtual, the experience was very real.
Created at former agency, Mekanism