Unvault came to us a true startup: new tech, new brand, and no roadmap. We built the launch from the ground up, through strategy, story, and a campaign that positioned Unvault as a trusted fintech platform, not another jewelry reseller.

INSIGHT: Jewelry isn’t seen as a financial asset. It's sentimental. And selling it feels like a betrayal— even when it’s spent a decade collecting dust.

STRATEGY:"Seize the Pay" reframed the category around curiosity instead of guilt, turning "how could you," into "why not." The work positioned Unvault as the smart way to unlock value you already own...and give people permission to clear out some generational burdons.

directed by Rachel Carlson + Eric Parnell