TIN CAN
“THE NEW-SCHOOL LANDLINE FOR FRIENDS”
Tin Can is the new-school landline for kids. It has all the usuals – like buttons, twirly cords + you can talk into it – with none of the smartphone screentime-sucks – like texting or games. And with customizable security settings on the parents-only companion app + a firewalled member network, Tin Can is a safe way for kids to build focused social independence via good old-fashioned voice-to-voice communication.
With only a name + product idea in hand, Tin Can came to us in need of a full brand build. We developed their logo, color palette, typography, iconography, brand mascot, website, app + packaging, in addition to consulting on the design of their custom handset, which looks like a literal tin can. We also scripted, shot + produced the brand’s launch demo video. Geared toward millennial parents seeking an antidote to The Anxious Generation, the look, feel + story that we crafted for Tin Can explores the tension between “aesthetic nerd” + “nostalgic play” to ultimately project an identity that harkens back to the simpler times of pre-internet childhood.
