KENRA HAIR CARE
“GET THAT GOOD HAIR MAGIC”
While known + loved by midwest grannies + stylists alike, Kenra was looking to attract modern millennial women to the brand via the launch of their revamped line of highly effective shampoos + conditioners.
Sure, proprietary peptides are cool. But at the end of the day, people just want products that work.
To tell a product efficacy story in a way that is actually entertaining + engaging, we developed a campaign ft. “Hairy Godmother,” the embodiment of the magic that goes into every ounce of Kenra’s shampoo + conditioner. Across 3x unique product spots, Hairy manifested healthy, voluminous + vibrant hair with the wave of her wand.
Directed by Jeff Gonick