GAMESTOP
“There’s A Place For Us”
After being in the press for many, many other reasons (stonks!), GameStop wanted to get back to their roots as being the hub for gamer community. Gamers are a passionate bunch who appreciate authenticity more than most.
Meet, “There’s a Place for Us,” a campaign that embraces familiar nerdy stereotypes. It’s dark. It’s funny. And it was wildly disruptive. If you didn’t get it, it wasn’t meant for you. As the kids say, IYKYK.
Created at former agency, World Famous