First live remote concert with Billie Eillish x H.E.R. x Kid Cudi

Amazon Prime was holding the first remote concert where people could watch from anywhere– and they needed to brand the experience and get the word out.

We replicated the excitement of a live show and made it virtual: the design was inspired by traditional concert merch, and a Times Square countdown hyped up the event to a mass media audience. Though the show was virtual, the experience  was very real.

Created at former agency, Mekanism